Sunday, April 06, 2008
Research
PogoHealth.com Is the First Independent, One-Stop Resource to Match Science-Based Supplement Information to the Health Profiles and Lifestyles of Individual Consumers
DURHAM, N.C.--(BUSINESS WIRE)--Health startup PogoHealth, Inc. today announced the first comprehensive online service offering users independent, individualized, science-based guidance on health supplements, including such practical tools as personalized shopping lists, reports for personal physicians, and advisories on supplement interactions with prescription drugs. PogoHealth.com is available now and offers free and subscription services for healthcare professionals as well as consumers.
"PogoHealth is bringing sense and safety to health supplements one person at a time," says Alicia Paladin, PogoHealth chief executive officer. "We don't sell supplements, so you can rely on us for independent, unbiased information about both the benefits and the risks."
PogoHealth's tools evaluate the benefits and risks of supplements based on a rigorous ongoing review of the latest medical literature by leading experts, including MDs, PhDs, pharmacologists and nutritional geneticists. With supplement usage so prevalent, it is clear that people with nearly all health conditions are using supplements. Physicians need quick, convenient access to reliable information to advise such patients. PogoHealth's services for healthcare providers complement its services for consumers.
"PogoHealth can shorten the time it takes to make the country supplement-savvy," says Stephen Zeisel, MD, PhD, professor of nutrition and associate dean at the School of Public Health, University of North Carolina at Chapel Hill. Dr. Zeisel is a member of PogoHealth's Scientific Advisory Board and editor of the award-winning Nutrition in Medicine Series (NIMS), used in nearly 150 medical schools and in continuing education for healthcare professionals. The series is one of the educational resources available exclusively at PogoHealth.com.
About PogoHealth
PogoHealth is the independent authority bringing sense and safety to healthcare supplements one person at a time. PogoHealth does not sell supplements. PogoHealth's affordable, easily accessed website provides unbiased, personalized, science-based advice about health supplements, translating evidence-based information into terms consumers understand, including a personalized shopping list. PogoHealth stands for "Personalized Online Guidance for Optimal Health."